Location Analytics for Banks

Whether it's optimization of your customer touchpoint network, ATM locations or marketing campaigns, Location Analytics  will provide essential insights needed for your sound decisions.

Even after using CleverMaps for months we are still thrilled how our comprehensive business data can be visualized in an easy-to-understand way.
Jan Drobny, Branch Network Optimization at Erste Group

Branch Network Optimization

  • Identify branch network overlaps & cannibalization to determine which branches to close, repurpose or relocate

  • Prioritize new branches locations based on gaps analysis vs potential in existing coverage

  • Optimize opening hours and services provided at each branch to ensure customer needs

  • Optimize ATM network


  • Use location data to better plan and measure the performance of geomarketing campaigns.
  • Plan online & off line marketing activity to drive customers and increase conversion based on location insights
  • Combine mobile movement data with your target audience to identify the best spots for advertizing

Territory management

  • Understand coverage gaps and client acquisition potential based on location
  • Identify high value products and services missing from specific locations and address with additional coverage
  • Align sales based on potential for specific services in a particular location

Branch Network Performance Reporting

  • Targets & performance tracking based on location potential
  • Comparison of store performance
  • Sales activity tracking of financial advisors

Instant insights

Get your business location analysis faster than ever before with queries performed in minutes, not hours.

Business user friendly

Get instant insights without any tech background, any time you want. No data scientists required.

New opportunities

Employ your data together with external data sets in one view and easily switch to any detail you need, in the real time.

Data-driven decision making

Make just the right decisions quickly and confidently.

Learn more about how CleverMaps can help in your organization.