The Location Insights Blog
Recently, CleverMaps ran a successful POC with the newly released GoodData.CN platform that shows how well Location Intelligence complements standard Business Intelligence visualizations. But simple combination of the two visualization tools is not enough, GoodData, same as CleverMaps, thinks to the future. And in the future, Business Intelligence is headless.
Seeing the term Location Intelligence all around but still not sure what it means and what it does? This article will introduce the five most common use cases of Location Intelligence in the real (business) world.
What is a catchment area? It's a geographic area from which a business attracts a population that uses its services. In other words, the area that "catches" your existing or prospective customers. A catchment area can be refined based on several different factors. Read on to find out what those factors are.
If you’re an expansion director responsible for optimising your branch network, it’s vital that you have the right tools to help you interpret your data. So why do you need to optimise your branch network in the first place? In a nutshell, so you don’t get left behind. Not only are customer perceptions of the usefulness of bricks-and-mortar branches very different to what they once were, but the financial services sector is currently undergoing a period of unprecedented change.
Do you think that the availability of waste separation containers can significantly influence the quality of life in cities? Martina and Barbora, the graduates of Czechitas Data Academy, are convinced that hell yeah! That's why they decided to analyze the availability of waste separation containers for the residents of cities Prague and Brno for their final project.
A current joyless period points out not only negative consequences that the Coronavirus has on our lives but also encouraging social phenomena. A huge wave of solidarity has awakened in the Czech Republic and among others, the COVID19CZ initiative has been created. A group of IT companies felt that if they used their know-how when it comes to data process and modern technologies they could fundamentally help the country slow down the Coronavirus spread.
Location, location, location! Every day we’re presented with situations in which we need to search for the right directions. It could be a scenario as simple as finding the best route from your home to a restaurant you’ve never been to. What most of us do is look up Google Maps or a similar app, input the information and start the search. This is the most basic form of location intelligence.
It’s finally Spring time 🌷, which means it’s time to find the perfect spots to take your books, bike, or loved ones. Finding the perfect spot can sometimes be a challenge. I need a dog-friendly place, which is quiet enough to read, and that isn't too crowded for a family-sized blanket. As you know, the more criteria you have, the more challenging it is to find a great fit for your needs. It's the same principle when finding the next great spot for your business! If you're thinking about opening up a new branch, looking for the next place to sell your product, or just want to analyze your current locations - well, we can help you with that. In the CleverMaps environment, we call this solution the Exposure Index.
Food delivery aggregators know that having a wide range of restaurants and an extensive selection of cuisine is one of the keys to success. This means that aggregator sales representatives have to weigh up a lot of different factors if they’re to acquire the right restaurants. And that’s where a location intelligence tool and data-driven approach can come in handy. Read our step-by-step guide…
If you’re a strategic development director responsible for expanding your business, you’re probably looking for a new location right now. The number one question you need to ask is: “Where’s the best place to locate?” Finding the right answer is dependent on having the best tools at your disposal. But with so many different variables to consider, the task of making the smart decision that’s going to drive your business forward is far from easy.