CleverMaps Privacy Notice

If you have any questions or concerns regarding our privacy notice, please send a detailed message to our Data Protection Officer.

1. Who are we and how can you contact us

The company name is CleverMaps, a.s. 

We are officially based here: 
Vídeňská 101/119, Brno 619 00, The Czech Republic

These are our ID numbers: 
ID: 03728277 
VAT: CZ03728277

You can find us also in our Prague offices: 
Dělnická 17, Prague 170 00, The Czech Republic
The easiest way how to contact us is by using this web form or this e-mail: You can also try reaching us via phone.

2. What data do we collect

2.1 Data you give us directly

We receive some data directly from you, for instance when you are creating your Account in CleverMaps platform, filling out a contact form, enrolling on a webinar or another event organised by CleverMaps.

The Personal Data we receive from you usually include:

  • First name

  • Last name

  • E-mail address

  • Other contact details

When you communicate with us about our Product, Service, our published content, to receive technical support, to receive dedicated offering – we collect the information you provide to use within such communications. If you contact us directly, for instance to receive customer service, the phone calls or chats with our representatives may be monitored or recorded.

2.2 Data received from third-party entities

We also receive data from third-party sources. They may include:

  • social media and Google or Microsoft, for instance if you are giving us access to those data when you are creating an Account in CleverMaps within “single sign-on”;

  • the partners whom we work to deliver marketing content (ex. webinars, events content, online ads etc.);

  • publicly available sources.

2.3 Data obtained automatically during the use of the Website or the Services

Whenever you use our Services or our Website, we record your visits and your interactions with the Services or the Website. They include data about your use and about the performance of our Services and the Website. These activities are saved for instance in our system and application logs. 

Furthermore, when you contact us for troubleshooting or support, we collect detailed data connected with the incident you are reporting, including information about the condition and configuration of your device and Service at the moment of error occurrence and analysis.

We treat all the above information as Personal Data when they are tied to your Service Account or with other “hard data” that identify you directly. Otherwise such data are in principle non-personal data.

2.4 Cookies and similar technologies

Cookies represent a technology that saves data and collects them from the devices which you use to visit our Website or use our Service. Cookies are created automatically by the web browser you use. 

We use cookies and similar technologies to improve performance and offer our Website and Service users further functionality improvements. To be able to do so, we use services (ex. Google Analytics) provided by other entities and we allow them to use cookies as well.

3. How we store your data

We have put appropriate and sufficient measures in place to ensure the security of your Personal Data. 

The Personal Data we control are subject to our internal Security policy that stipulates the rules for the Personal data treatment, including the information what service we use to store them and what roles can access them. It means that the Personal data can be accessed only by people who need them to reach the purpose for which the data were collected. Therefore, in most cases those people are from one of these departments: marketing, sales and product. 

The Website uses encrypted data transmission (SSL, secure socket layer) during registration and logging in, which ensues the protection of any data that may identify you and makes it much harder to intercept the access to your Account by unauthorised systems or persons.

4. How long we retain your data

4.1 Regarding the provision of our Service 

Our intention is to retain your Personal Data for as long as your account is active or as needed to provide you with the Services. If you wish to cancel your account or request that we no longer use your information to provide you Services, you may delete your account. 

We may retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements and rights, or if it is not technically reasonably feasible to remove it. 

Consistent with these requirements, we will try to delete your information quickly upon request. Please note, however, that there might be latency in deleting information from our servers and backed-up versions might exist after deletion. In addition, we do not delete information from our servers files if you have that information in common with other users.

4.2 Regarding the business communication

We will process the Personal Data of those who have given us their consent to receive commercial information from us and agreed with this Privacy Notice (ex. those who signed up to our newsletter subscribers or an event we organize) until they unsubscribe from receiving this commercial information. Anybody can unsubscribe from receiving our business communication any time:

  1. using the “unsubscribe link” which can be found in the footer of any bulk communication we send out;

  2. sending his/her request as a reply to the message in question.

4.3 Regarding the cookies

Regarding cookies or similiar technologies saved on the devices of our Users and Customers, we retain those data for the time corresponding to the life cycle of those cookies or similiar technologies.

5. How we use your data

5.1 We use the data in order to provide our Services

We process your data because this is required for you to use the Service or Website. In other words, for you to be able to register as a Customer we must process your Personal Data. Without that, we would be unable to provide you with the Service (the necessity for contract performance or service provision). It includes the following actions on our side: administrative activities connected with the conclusion of the Service contract, Account creation and Customer authentication, content delivery, actions taken to provide Customer and User service, complaint examination, invoicing, exercise of claims and Service quality control.

For Account creation and Customer authentication we process the following data:

  • Registration data (i.e. e-mail address, first name, last name, business e-mail, job position, company name, phone number) and your password.  

To provide you with the Service we process the following data:

  • Data specified in your Account details.

  • Personal Data contained in the content you upload (or we upload on your behalf) to the Product we provide you with.

  • Data generated automatically in connection with your activity within the Service.

To provide you with the content you ask for we process the following data:

  • Data in the forms, required for you to be sent the ordered materials, participate in the selected events, take an action of your choice, usually e-mail address, first and last name.

Ex. downloading handbooks and other training materials, subscribing to a newsletter, participating in an event.


5.2 We use the data in accordance with our legitimate business interests

For analytical and development purposes we process the following data: 

  • E-mail address

  • Data generated automatically in connection with your activity on the Website or in the Service

We believe that we have a legitimate interest in analysing the performance, the use and the satisfaction of our Customers and Users. We also believe that the processing of such data is beneficial to our Customers and Users as our goal is to provide a higher quality of our Service.

To the claim and defence of right (if necessary) we process the following data: 

  • Data specified in Account details.

  • Data regarding Service or Website use insofar as required to establish a claim.

  • Other data as required to prove the existence of a claim, including the extent and circumstances of damage.

We believe that we have a legitimate interest in data processing where required for us to claim damages in connection with Service or Website use that is unlawful or in violation of the Terms of Service or to defend against claims raised by Customers, Users or third parties.

To answer questions, requests and complaints, if any, we process the following data:

  • Data specified in Account details.

  • Data regarding your activity within the Service or Website that are related to your question, request or complaint.

  • Data included in the question, request or complaint and in the enclosed materials.

We believe that we have a legitimate interest in replying to the requests or questions you have submitted through the existing contact channels. We assume that the processing of such data is also beneficial for you because it allows us to properly assist and reply to your communications.

To check customer satisfaction we process the following data:

  • First name and e-mail address.

  • Replies to our questions contained in surveys and forms used in the study.

We believe that we have a legitimate interest in checking whether our Customers and Users are satisfied and how we could improve the quality of the Website and our Services.

5.3 We use the data for marketing purposes 

We use your Personal Data for those purposes based on the consent you have expressly granted.

We want our Service and Website, including the communications addressed to you, such as marketing communications, to match your needs and preferences as much as possible. Therefore we process the following data.

  • The data you gave us directly (ex. registration data), most often first and last name, e-mail and other contact information.

  • Data specified in Account details.

  • Data generated automatically in connection with your activity on the Website or in the Service.

  • Data collected through cookies and tracking technologies.

If you have agreed as a User to receive commercial information from us or established a business relationship with us by subscribing to the Service, we have a legitimate interest to process your Personal Data and for that purpose create Customer or User profile. We will adapt advertising and marketing content regarding our Services to the profile. We will not send you any communications regarding the products or services of other entities.

We believe that we have a legitimate interest in analysing how our Services and Website are used by the Customers and Users so that we can improve them and help increase the number of Customers and Users who use them.

Website Users who wish to receive commercial information to the specified e-mail actions act based on voluntary, conscious and definite consent so we believe that they can reasonably expect us to send such communications and process their Personal Data for that purpose; similarly, our Customers, who ordered the Service, can reasonably expect to receive news and other marketing communication pertaining to our Service. These people also expect the communications they receive to match their interests. Adapted marketing communications addressed to Customers let them use beneficial special offers and allow them to make optimal use of our Service.

As a result, we believe that our interest is legitimate, lawful and free of violations of any overriding User or Customer rights.

6. Who we disclose your data to

We do not rent or sell your Personal Information to anyone. We may share and disclose information (including Personal Information) about our customers in the following limited circumstances.

6.1 Services you integrate

If you integrate your Service Account with services of other providers, the content and data you have uploaded to your Account may be shared with such providers or downloaded from such services. For instance, you may integrate your Account with your DWH (data warehouse), ETL service, BI technology you use, CRM etc. Such activities enable you to work in an ecosystem you need and to use your imported or exported data as you want.

6.2 Services we use to run our Service and our business 

We use providers who process your Personal Data acting on our behalf and at our instruction. They provide services covering certain functionalities of the Service (ex. sending e-mails), Customer service support and services connected with security and troubleshooting, services for Website traffic analysis and for marketing campaigns performance and analysis. 

6.3 Parent Companies

We may also share your personal data with our parent companies, subsidiaries and/or affiliates for purposes consistent with this Privacy Notice.

6.4 Public authority 

We provide your Personal Data if requested by authorised public authorities in connection with their legal obligation to perform a public function. We provide the data exclusively at a written request of the authority filed on a case-by-case basis.

6.5 Other disclosures

In addition, we may share information that does not represent Personal Data with the public, especially in the form of aggregate information about trends in the Service use, and communicate them to other partners, including publishers and providers of analytical technologies. We also allow specific providers to collect data from your browser for advertising and measurement purposes using cookies or similar technologies.

6.6 Countries your data are transferred to

The providers to whom we transfer Personal Data in order to run our Service and business are potentially from all over the world. We always make sure that our providers guarantee top-level data protection before we choose to cooperate with them.

7. Cookies and similar technologies

Cookies represent a technology that saves data and collects them from the devices which you use to visit our Website or our Service.

Functionality cookies
We use cookies and similar technologies to improve performance and offer our Website and Service users further functionality improvements. Analysis of the data saved based on the use of cookies and similar technologies shows which content is the most interesting for the Users and Customers, and which content is less popular.

Analytical cookies
We use cookies and similar technologies allows us to present better content without the need to send surveys and act through trial and error. We are able to define what can be easily improved and which elements to avoid, which ultimately renders our Website and Services more user-friendly. 

Advertising cookies
We use cookies and similar technologies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

7.1 How to disable cookies

You can disable cookies used by us on your own at any time.

The web browser you use most probably allows cookies by default but you can change this. Please, remember that change of settings may cause problems with proper use of certain Website or Service elements and block proper upload of page, especially where logging in to the Account is required.

The method of disabling cookies on your device depends on your web browser. Here are the links with more information regarding some of the most popular web browsers: Google Chrome, Firefox and Internet Explorer.

8. Your rights and control over your data

We want to make it easy for our Customers and Users.

You may exercise your rights concerning your personal data by submitting your request through the contact form or to the following email address: All you need to do is to inform us about the reason behind your request and specify the right you want to exercise.

8.1 The right to give and withdraw your consent

If we ask for consent, you can always choose whether to give it or not. In addition, you may withdraw any consent you have granted while creating an Account or using the Website at any time. This also applies to:

  • receive commercial information by electronic means to your e-mail address,

  • to the collection of your data through cookies (see the chapter Cookies and similar technologies of this Privacy Notice

  • for details).

Consent withdrawal is effective as of the moment of withdrew it. Your withdrawal does not affect any prior processing of your data. Consent withdrawal does not have any negative consequences for you. Still, you may become unable to further use some functionalities of our Service or our Website which the law only allows us to provide if we have your consent (e.g. a newsletter).

You can withdraw your consent using a few simple methods:

  • by submitting your request to our Data Protection Officer:

  • by clicking “unsubscribe” in the message you have received

  • for consent to cookies – in your browser settings (see the chapter Cookies and similar technologies of this Privacy Notice)

8.2 The right of access

You have the right to receive information on whether or not we process your Personal Data from us. If we do, you have the right to receive:

  • information about the rules according to which we process your Personal Data,

  • access to your Personal Data,

  • a copy of your Personal Data.

We will not charge you for the first copy of your data. For any other requests for copies of data, we may charge a fee corresponding to the administrative costs connected with preparing that information.

8.3 The right to rectification

You have the right to demand correcting and completing Personal Data you have provided. You can do this by submitting your request to our Data Protection Officer:

8.4 The right to erasure (“right to be forgotten”)

In the cases specified by the law, you have the right to request that we erase the Personal Data that concern you. We will treat a request to erase all Personal Data as a request to delete your Account.

You have the right to request Personal Data erasure if:

  • the data processing violates the law or if we have to erase the data to satisfy a legal obligation,

  • your Personal Data are no longer required for the purposes for which they were processed,

  • you withdrew your consent to Personal Data processing (insofar as the consent represented a legal ground for the processing),

  • you have objected to the processing of your Personal Data for marketing purposes,

  • you have objected to the processing of your Personal Data for the purpose of statistics regarding our Service or Website use and satisfaction research, and the objection was considered justified.

We will retain some of your Personal Data despite your request to erase them if this is required for us to satisfy a legal obligation or for the establishment, exercise or defence of claim. This applies in particular to such Personal Data as: first name, last name, e-mail address, history of using the Service or Website; we retain this data for the purpose of examination of any complaints and claims connected with the use of our Service or Website.

8.5 The right to restriction of processing

You have the right to request restriction of the processing of your Personal Data. If you make such a request, you will be unable to use certain functionalities of our Service or Website until your request is considered if the use of such functionalities will entail the processing of the data covered by the request. We will not send you any communications, including marketing communications, either.

You have the right to request restriction of the use of your Personal Data:

  • When you question the correctness of your Personal Data – we will then limit their use for the time required to check the correctness of your data but not for more than 30 days.

  • If the processing of your data is unlawful, and you request restriction of processing instead of data erasure.

  • When your Personal Data are not longer required for the purposes for which we have collected or used them but you need them to establish, exercise or defend claims.

  • If you have objected to the use of your Personal Data – the restriction then takes place for the time required to determine whether, due to your particular situation, the protection of your interests, rights and freedoms overrides the interests we pursue by processing your Personal Data.

8.6 The right to object to data processing

You have the right to object to the use of your Personal Data if we process your Personal Data based on our legitimate interests as described in this Privacy Notice.

In particular, you have the right to object at any time to the processing of your Personal Data for direct marketing purposes, which include creating your customer profile. In such a case, we will no longer process your data for that purpose and we will no longer send you marketing information.

Additionally, withdrawal of the consent to the commercial information regarding our Services will mean your objection to the processing of your data for direct marketing purposes, including for the development of your customer profile.

If your objection turns out to be justified and we will have no other legal ground to process your Personal Data, we will delete the data to the processing of which you objected.

8.7 The right to data portability

If you have created an Account with us or agreed to the processing of your Personal Data, you have the right to receive the Personal Data that concern you which you have provided to us in a structured, commonly used, machine-readable and inter-operational format that permits sending them to another controller. We will send you your Personal Data in the form of a csv file. The csv format is a commonly used, machine-readable format that permits sending the received Personal Data to another controller.

8.8 The right to lodge a complaint with a supervisory authority

Please be informed that you have the right to complain about the processing of your Personal Data to a supervisory authority.

9. Changes to our privacy notice

We will inform you about any changes or supplements by posting relevant information on this webpage. In the case of major changes we may also send you a notice to your e-mail address.

This privacy notice was last updated on the 19.7.2022.