Location Intelligence for FMCG

Location Intelligence for FMCG

Optimize your FMCG strategy with location intelligence. Strengthen market presence and target customers accurately. Make confident decisions on product placements, partner acquisitions, and market expansions.

Optimize your FMCG strategy with location intelligence. Strengthen market presence and target customers accurately. Make confident decisions on product placements, partner acquisitions, and market expansions.

Location Intelligence for FMCG
Location Intelligence for FMCG
  • Rohlik and CleverMaps
  • Erste and CleverMaps
  • Foodora and CleverMaps
  • Ahold and CleverMaps
  • Alza and CleverMaps
  • Packeta and CleverMaps
  • T-Mobile and CleverMaps
  • Dr. Max and CleverMaps
  • Generali and CleverMaps
  • Rohlik and CleverMaps
  • Erste and CleverMaps
  • Foodora and CleverMaps
  • Ahold and CleverMaps
  • Alza and CleverMaps
  • Packeta and CleverMaps
  • T-Mobile and CleverMaps
  • Dr. Max and CleverMaps
  • Generali and CleverMaps
  • Rohlik and CleverMaps
  • Erste and CleverMaps
  • Foodora and CleverMaps
  • Ahold and CleverMaps
  • Alza and CleverMaps
  • Packeta and CleverMaps
  • T-Mobile and CleverMaps
  • Dr. Max and CleverMaps
  • Generali and CleverMaps

LOCATION INTELLIGENCE IN FMCG

Core Use Cases

Tailored to meet the unique challenges of the FMCG sector, our platform provides actionable insights that drive strategic decisions. Here are the key areas where our solutions can enhance your business:

Market Census in FMCG visualized in CleverMaps Studio
Market Census in FMCG visualized in CleverMaps Studio
Market Census in FMCG visualized in CleverMaps Studio

Market Census

Use location intelligence to access an enriched database of on-trade market outlets. CleverMaps provides detailed information on brands offered, customer satisfaction, and busyness scores. This data helps identify key market segments, optimize product placement, and enhance marketing strategies.


Partner Acquisition

Identify optimal partners by analyzing spatial data to understand market coverage and potential. Ensure strategic alignment and maximize partnership success.

Partner Acquisition

Identify optimal partners by analyzing spatial data to understand market coverage and potential. Ensure strategic alignment and maximize partnership success.

Partner Acquisition

Identify optimal partners by analyzing spatial data to understand market coverage and potential. Ensure strategic alignment and maximize partnership success.

Sales and Distribution Strategy

Analyze regional sales data to identify growth opportunities, optimize sales territories, and improve distribution efficiency, boosting overall sales performance.

Sales and Distribution Strategy

Analyze regional sales data to identify growth opportunities, optimize sales territories, and improve distribution efficiency, boosting overall sales performance.

Sales and Distribution Strategy

Analyze regional sales data to identify growth opportunities, optimize sales territories, and improve distribution efficiency, boosting overall sales performance.

Market Gaps and Cannibalization

Refine your brand positioning with location intelligence by understanding regional preferences and tailoring marketing efforts to local audiences.

Market Gaps and Cannibalization

Refine your brand positioning with location intelligence by understanding regional preferences and tailoring marketing efforts to local audiences.

Market Gaps and Cannibalization

Refine your brand positioning with location intelligence by understanding regional preferences and tailoring marketing efforts to local audiences.

Are you interested in more use cases?

WHY CLEVERMAPS

Why is Location Intelligence an Absolute Game Changer in FMCG

Location Intelligence dramatically transforms the decision-making process in FMCG for the better.

Precise Market Segmentation: Identify and target specific consumer groups based on geographic and demographic data.

Optimized Product Placement: Strategically place products in locations with the highest demand to maximize sales.

Enhanced Marketing Strategies: Tailor marketing campaigns to regional preferences and behaviours for better engagement.

Location Intelligence in FMCG
Location Intelligence in FMCG
Location Intelligence in FMCG
Market Census in FMCG visualized in CleverMaps Studio
Market Census in FMCG visualized in CleverMaps Studio
Market Census in FMCG visualized in CleverMaps Studio

Targeted Brand Positioning: Refine brand positioning by understanding regional preferences and tailoring marketing efforts to local audiences.

Proactive Market Expansion: Identify high-potential areas for new market entry, minimizing risks and maximizing success in new regions.

Data-Driven Marketing Campaigns: Develop and execute marketing strategies based on detailed geographic and consumer behaviour data.

SERVICES

We are Here to Help Every Step of the Way

WHAT OUR CUSTOMERS SAY

Where Success Meets Location

Explore stories of businesses navigating to success with CleverMaps.

RELATED CONTENT

Dive into Location Insights

How to Adopt a Data-Driven Approach to Site Evaluation in FMCG

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How to Adopt a Data-Driven Approach to Site Selection

Shift towards data-driven site evaluation in FMCG using Location Intelligence. We will show you the key datasets and practical steps for conducting location analysis.

How to Adopt a Data-Driven Approach to Site Evaluation in FMCG

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How to Adopt a Data-Driven Approach to Site Selection

Shift towards data-driven site evaluation in FMCG using Location Intelligence. We will show you the key datasets and practical steps for conducting location analysis.

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How to Adopt a Data-Driven Approach to Site Selection

Shift towards data-driven site evaluation in FMCG using Location Intelligence. We will show you the key datasets and practical steps for conducting location analysis.

Defining Catchment Areas: The Key to Retail Success in FMCG

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Defining Catchment Areas: The Key to Retail Success

A catchment area is a geographic area from which a business attracts a population that uses its services. In other words, the area that "catches" your existing or prospective customers. It can be refined based on several different factors. Find out what those key factors are.

Defining Catchment Areas: The Key to Retail Success in FMCG

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Defining Catchment Areas: The Key to Retail Success

A catchment area is a geographic area from which a business attracts a population that uses its services. In other words, the area that "catches" your existing or prospective customers. It can be refined based on several different factors. Find out what those key factors are.

How to get the most out of Point of Interest data for Location Analysis in FMCG

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How to Get the Most out of Point of Interest Data for Location Analysis

Points of Interest data proved to have its place in location analytics for many industries. But is there a way to make POI data even more accurate and beneficial for your business? Read on to find out.

How to get the most out of Point of Interest data for Location Analysis in FMCG

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How to Get the Most out of Point of Interest Data for Location Analysis

Points of Interest data proved to have its place in location analytics for many industries. But is there a way to make POI data even more accurate and beneficial for your business? Read on to find out.

FAQ

You May be Wondering

Is location intelligence suitable for small FMCG businesses?

Is location intelligence suitable for small FMCG businesses?

Is location intelligence suitable for small FMCG businesses?

Is location intelligence suitable for small FMCG businesses?

How does location intelligence assist in partner acquisition?

How does location intelligence assist in partner acquisition?

How does location intelligence assist in partner acquisition?

How does location intelligence assist in partner acquisition?

How can location intelligence benefit FMCG companies?

How can location intelligence benefit FMCG companies?

How can location intelligence benefit FMCG companies?

How can location intelligence benefit FMCG companies?

How can CleverMaps help FMCG companies with market expansion?

How can CleverMaps help FMCG companies with market expansion?

How can CleverMaps help FMCG companies with market expansion?

How can CleverMaps help FMCG companies with market expansion?

START TODAY

Turn Location Into Your Success Today

START TODAY

Turn Location Into Your Success Today

START TODAY

Turn Location Into Your Success Today

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