The partnership will help the company to speed up development of a unique analytical tool to succeed with on foreign markets.
Smartphones probably won’t be a big hit in nursing homes and vineyard owners will not appreciate new product against hops mold. To make your product successful you need to know who is your target audience.
When you come to the pond, it is hard to see how many fishermen were here before you, and how many fish are still hiding under the surface. Fortunately, it is different for business. Show us your data and we will tell you how large your market share and potential is.
With all the data available, it might seem that the decision-making process is quite easy, almost enjoyable. But the ability to make the right decisions is not entirely based on reading the numbers. Contra intuitively, we, the proud creators of data analysis software, want to give a shout-out for all the people who take some time for tuning their instincts.
In the Czech Republic 4 billion leaflets are printed annually, that is 390 pieces per person and it is an average of at least one flyer per person per day. From the statistics we know that around 80-90% of them are delivered, which means that about 400 millions of leaflets per year don’t end in the mailbox. The question is, where are they? In the trash, in recycling or simply not printed at all.
The ongoing digitisation and widespread adoption of online shopping are informing how businesses make best use of their offline channels. Imagine brick-and-mortar stores being able to gather the same insights about customer behaviour that retailers gain from online shopping. This type of actionable data can empower retailers to create the optimum customer experience in their stores, while making a positive impact on revenue and boosting long-term growth strategy. The concept of delivering customers the right product in the right place has taken on a whole new dimension.
The rapid development witnessed in the field of IT over recent years has transformed the way businesses employ geographic information systems to handle and calculate catchment areas. Hand in hand with this progression, there has been an increase in the amount and variety of relevant data available to businesses. Yet it’s not so long ago that these kinds of tasks were the exclusive preserve of GIS specialists. But now the situation has changed. Location intelligence is the popular, easy-to-use solution for businesses looking to incorporate the latest technology to jumpstart growth.
It took almost three years of waiting before we could attend the second Datafest in Hradec Kralove, but now we can say it was definitely worth waiting. The event is organized by BizzTreat, a company specializing on advanced data processing and analytics, and attended by variety of business and data analysts, top- to mid- management of wide range of companies and basically anyone interested into data.