Data-driven location planning and branch network optimization 

The Goal

Evaluate and compare the business potential of all given locations

How CleverMaps helps

The ROI within our projects is typically 500% or more


Instant insights

Get your location analysis faster than ever before with queries performed in minutes, not hours. No data scientists required

New opportunities

Employ all your data in one logical multidimensional data model and discover new business opportunities within the unique spatial context you can see only in the map

Business user friendly

Get instant insights without any tech background, any time you want

100% data-driven

Make just the right decisions quickly and confidently


What insights you gain

  • The market potential of my target group in a given location
  • The estimated market share, based on my current data and competitive pressure
  • The attractivity of given location based on our unique methodology (Exposure index)
  • The real customer traffic based on data from mobile devices
  • The real catchment area and its overlaps
  • The local transport availability 
  • Impact of a new point of contact on the current network
  • The estimated inner and outer competition in the area
  • The arguments for negotiations with developers and owners

How our unique spatial data analytics works

Merge as many internal and external data sets as you have 

  • Your network data to see the performance 
  • Competition branch networks to see the opportunity
  • Sociodemographic&Economic data to calculate the location potential and share 
  • Data from mobile devices to see the most accurate traffic and other mobility insights
  • Points of interest to see the attractivity of any given location according to your customized criteria (our unique methodology: Exposure index)

Analyse the spatial context of your business directly in one easy to use interactive map

Even after using it for months we are still thrilled how our comprehensive business data can be visualized in an easy to understand way.
Jan Drobný, Branch Network Optimisation, Erste Group (Retail banking)

Find the most promising locations with the ease of reading a map