Location Planning
and Analysis
Location planning decisions are crucial for any business. Placing your Stores, Branches, or any other contact places at the most suitable locations will help your company strive. Location Data and Analytics will help you to avoid costly mistakes.
Gain Competitive Advantage With Location Insights
Are you planning to expand your stores, banking branches, ATMs, Delivery Lockers, or another contact place? The competitive pressure is enormous and analyzing all the data needed to make the right decisions can be challenging. CleverMaps helps you put together your current locations, competitor sites, customers, local Points of Interest structure, expected footfall, and other relevant data sources on a single, intuitive interface. To get you the insights you need for a successful expansion strategy.
Critical areas of a triumphant expansion strategy:
Evaluation Business Attractivity Of any Location
With CleverMaps, you can quickly evaluate the attractiveness of any location directly by simply clicking to any place on a map.
White Spaces & Branch
Analysis
Find the under-served locations in your business. With our analytics, you'll know where the market potential is.
Analysis of the Catchment
Areas
Catchment areas will help you predict how many people your new location will serve and undercover the cannibalization.
Learn more >>
I use CleverMaps all the time. It’s an invaluable help. I can quickly evaluate, compare, and prioritize. These data-based conclusions are easy to pass on to my colleagues. It’s also much quicker than the process we had been using before.
Evaluating Business Attractivity Of Any Location
Business attractivity of a location is usually the most critical parameter considered when choosing a new site for your company. CleverMaps brings you the needed data and tool for easy evaluation of any location.
With CleverMaps, you can quickly evaluate the business attractiveness of any location directly on a map, considering:
- Location of Competitors
- Points of Interest
- Local structure of transportation hubs
- Sociodemography
- Purchasing Power
- Mobility data
- Your own Scoring Criteria
What if you don't have any of the mentioned data? Don't worry; you can get it in our Data Market.
Detecting The White Spaces In Your Business
Find the under-served locations in your business. With our analytics, you'll know where the market potential is.
Are there any locations with unmet market potential? The CleverMaps Location Planning and Analysis Solution will deliver the answer on a silver platter.
White Spaces can be detected by analyzing where the population per branch, store or other place has the highest value. Considering:
- Market potential in terms of purchasing power, number of residents or any other external data that makes sense for your case.
- Competitor locations
- Your own locations
- Your own benchmark/KPI
Analysis of the Catchment Areas
Catchment Area Analysis will help you predict how many people your new location will serve and undercover the cannibalization of your existing sites or competitive ones.
Catchment Area Analysis will help you predict how many people your new location will serve and undercover the cannibalization of your existing sites or competitive ones.
Our Catchment Area Analysis can be used in several scenarios, for example:
- Find out the market potential and competitive pressure within any driving, walking or biking time from your existing or future location.
- Analyze overlaps of the catchment areas for any two places to detect cannibalization.
- Find out what are the real catchments of your sites using data from your CRM or loyalty program.
Related Content
Video: How can the Retail Exposure Index help you to find the best locations for your business?
Video: How to find the best business locations according to your criteria?
Blog: Defining Catchment Areas: 4 Questions Retailers Need to Ask
Do you know what is the best part about our Location Planning and Analysis Solution?
It is super easy and fast to deploy for your company. Let's schedule a meeting to set you up.
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