How Location Insights Improved Sales Conversions in Food Delivery by 40%
See how foodora used location insights to raise sales conversions by 40% and improve collaboration with restaurant partners.
The Client
Using Location Intelligence to Optimise Food Delivery at Scale
Foodora is a Czech food delivery company founded in 2014 by entrepreneur Tomáš Čupr under the name DámeJídlo. It later became part of the global Delivery Hero group and was rebranded to foodora. Today, it connects around 8,000 restaurants with nearly 500,000 customers, making it one of the leading food delivery services in the Czech Republic.
The Challenge
Replacing Spreadsheets with Location Intelligence to Uncover Market Gaps
As foodora’s business and order volume grew, spreadsheets became increasingly inadequate for understanding market saturation, customer demand, and restaurant distribution. The company aimed to expand while maintaining a high quality of service for existing customers.
To do that, it needed a balanced mix of restaurant types and cuisines, evenly spread across key urban areas. And that’s exactly where Location Intelligence makes the difference — by turning fragmented data into clear, actionable insights visualized on a map.
Foodora turned to CleverMaps to address four major goals:
Identify new areas to expand delivery coverage
Equip the sales team with data to strengthen their position in marketing negotiations with the restaurants
Replace spreadsheets with map-based data visualization for better spatial analysis
Monitor area performance and uncover underperforming or uncovered zones
With CleverMaps’ Location Intelligence tools, foodora gained location insights that helped managers and teams understand their business geographically and spot white spaces in the market.
The Solution
Location Intelligence in Action: Turning Location Data into Business Value
At the beginning of the collaboration, even foodora's own team couldn’t predict just how widely CleverMaps would be used. As the company evolved, so did the number of use cases and visualizations. Over time, three core user types emerged:
1. Sales Representative
Sales representatives became the most frequent users of CleverMaps. Their job is simple in theory—manage a portfolio of restaurants in their region and help them succeed. But execution requires insight. CleverMaps allowed reps to:
Plan their restaurant visits more effectively
Instantly show custom dashboards during meetings, displaying data like:
Number of orders over a selected timeframe
Average order value
Geographical origin of orders
High-frequency or high-value zones
These visualizations often became a turning point during client meetings. As sales reps reported, they helped position foodora as a data-savvy partner. Using the maps, sales representatives could advise restaurants on how to allocate their marketing budget more effectively and grow their customer reach.
The visual impact of the maps also gave sales reps a stronger presence—allowing them to show tailored suggestions on the spot. As a result, some sales representatives saw their conversion rates rise by up to 40%. For many, the map was what tipped the balance in their favor.
2. Sales Team Manager
Sales managers used CleverMaps to oversee their teams and set performance goals. Instead of manually outlining sales regions, they could:
See live performance data for each sales representative
Assign territories to avoid overlap
Set smart, personalized goals backed by actual data
The platform enabled real-time conversations about regional performance and helped identify opportunities based on visualized insights. For a manager leading dozens of salespeople, this meant significant time savings and higher operational quality.
“CleverMaps opened my eyes when it came to working with team data. It allowed me to approach each salesperson individually and build trust through aligned expectations.”
— Miloš Dlouhý, Sales Representative Lead, foodora
3. Analyst or BI Developer
The third key user group was the analytics team. In a food delivery business managing 8,000+ restaurants, spatial data visualization is critical. Analysts were asking:
“Where are we doing better, and why?”
“What makes top-performing areas successful?”
“Is demand missing, or are we short on couriers or cuisines?”
These questions can't be answered with spreadsheets alone. Geographic relationships between customers and restaurants go beyond administrative boundaries. CleverMaps enabled foodora to:
Combine internal order data with external factors (demographics, purchasing power)
Identify overperforming and underperforming regions
Understand where small adjustments could lead to meaningful growth
The platform made it possible to spot areas with unmet potential—or just one missing ingredient away from success.
The Result
Location Intelligence Became a Competitive Advantage in the Food Delivery Industry
Foodora is a strong example of how location data analysis and Location Intelligence can drive meaningful business outcomes. Over time, CleverMaps became more than a visualization tool—it became a trusted decision-making platform.
What stood out most? The visual clarity. For a food delivery company, a map provides something a spreadsheet never will—instant credibility. While data tables overwhelm, maps engage. The visual format changed how foodora’s teams thought about growth and helped spark better business conversations across the organization.
It wasn’t just a tool—it became part of their mindset. And that mindset shift has a measurable impact on ROI. Book a demo today, and we will show you how to reach similar results.
Read next 5 Steps Food Delivery Aggregators Must Take to Acquire the Right Restaurants.
