Kooperativa using Location Intelligence for branch efficiency

Enhancing Insurance Branch Efficiency with Location Data

Discover how Kooperativa optimized its insurance branch network with CleverMaps, using location intelligence to enhance efficiency, optimize resources, and improve customer service.


The Client

A part of the largest insurance group in CE

Kooperativa is a part of the multinational Vienna Insurance Group, the largest insurance group in CEE. Besides people in the Czech Republic, Kooperativa insures more than half a million businesses in the region as well. 


The Challenge

Branch Network Optimization in Insurance

Finding a location for a new branch, or relocating an existing one often took a lot of time - even for experienced managers. It requires a large amount of data to find a comprehensive solution.

Before CleverMaps, there wasn’t any tool on the market where we could view and analyze all of this data in one place, which left a lot of untapped potential. We wanted to optimize, simplify, and ideally even speed up the entire process - but without reducing the quality of decision-making. We were looking for a solution to help us make objective, data-based selections of where to open, or move a branch (down to the specific building, when possible).

"I use CleverMaps all the time. It’s an invaluable help. I can quickly evaluate, compare, and prioritize. These data-based conclusions are easy to pass on to my colleagues. It’s also much quicker than the process we had been using before."
- Martina Kodlova, Branch Network Manager at Kooperativa


Insurance company using Location Intelligence for Branch Optimization


The Solution

Analyzing the strength of each location

We have gathered all relevant data sources (e.g. demographics, purchasing power, the distribution of direct and indirect competitors in the area, etc.) and are using these metrics to build a multidimensional data model. With this, we can perform ad hoc analysis of complex data interactions and study their interconnectivity inside an interactive map.

The Exposure Index (a custom methodology for selecting the specific building to open a branch in) combines more than 50 metrics. Each of these metrics can be weighted differently, resulting in an attraction metric customized and calibrated to meet the exact needs of Kooperativa, whose experts helped to set up their own combination of points of interest.


The Result

Location analysis at hand

Analysis inside of CleverMaps’s interactive environment has drastically sped up the process of doing ad hoc evaluations of any location. The queries can be performed all inside the CleverMaps platform, and can now be done in minutes - not hours.

Having all of the data in one place allows us to make high-quality decisions in the most efficient way, taking all relevant data into consideration. This allows Kooperativa to fully take advantage of the business potential available to us.


More Case Studies

More Case Studies

Dr. Max uses Location Intelligence for parcel locker placement

The Data Science Behind Dr. Max's Parcel Locker Network Expansion

Uncover how Dr. Max, one of Europe's largest pharmacy chains, applied data-driven insights to strategically expand their parcel locker network for maximum efficiency.

Case Study Generali Česká pojišťovna branch reduction with location intelligence

Reducing Branch Network by 35% While Maintaining Client Access and Profitability

Discover how Generali Česká pojišťovna reduced its branch network by 35% without sacrificing client access or profitability, using CleverMaps' Location Intelligence platform for strategic, data-driven optimization.

Foodora using location intelligence to boost customer experience

Three Wins for Location Analysis in Food Delivery

Implementing the right location intelligence solution ensures diverse cuisines are available at optimal times and quality levels. Learn how location analysis boosts food delivery success while enhancing customer experience.

Dr. Max uses Location Intelligence for parcel locker placement

The Data Science Behind Dr. Max's Parcel Locker Network Expansion

Uncover how Dr. Max, one of Europe's largest pharmacy chains, applied data-driven insights to strategically expand their parcel locker network for maximum efficiency.

Case Study Generali Česká pojišťovna branch reduction with location intelligence

Reducing Branch Network by 35% While Maintaining Client Access and Profitability

Discover how Generali Česká pojišťovna reduced its branch network by 35% without sacrificing client access or profitability, using CleverMaps' Location Intelligence platform for strategic, data-driven optimization.

Dr. Max uses Location Intelligence for parcel locker placement

The Data Science Behind Dr. Max's Parcel Locker Network Expansion

Uncover how Dr. Max, one of Europe's largest pharmacy chains, applied data-driven insights to strategically expand their parcel locker network for maximum efficiency.

Location Wisdom
Straight to Your Inbox

Subscribe to our newsletter

By subscribing, you agree to receive marketing communication from CleverMaps.

Follow us on Linkedin

Why CleverMaps

Products

Solutions

Services

Resources