Data Market
Purchasing Power by GfK
Dataset Specification
The ability to purchase goods and services highly depends on the purchasing power of residents. We teamed up with GfK, and thanks to our platform, we can put the data on the map and analyze it with your internal data to optimize your customer targeting.
Purchasing power can be tracked on these granular levels:
- Countries
- Regions
- Counties
- Districts
- Cities
- City districts
Visualization Types


