Data Market

Purchasing Power by GfK

Dataset Specification

The ability to purchase goods and services highly depends on the purchasing power of residents. We teamed up with GfK, and thanks to our platform, we can put the data on the map and analyze it with your internal data to optimize your customer targeting. 

Purchasing power can be tracked on these granular levels: 

  • Countries
  • Regions
  • Counties
  • Districts
  • Cities
  • City districts 
Purchasing Power by GfK




On request

Visualization Types

When to use Purchasing Power

Expansion of branch network
Be close to the right target group. Purchasing power in CleverMaps will help you locate  and find the strongest locations regarding the purchasing power. 

Fulfilling the Market Potential
Don't waste your focus on areas with low market potential, focus on the strong ones! Optimize your product composition based on the purchasing power in different locations and minimize the price sensitivity.

Targeting a specific economic group
Give your marketing plan even greater insights and do not waste money on targeting irrelevant locations. Get the most out of your marketing efforts and increase your ROI. 

Interested in the Purchasing Power dataset by GfK?