Reducing Branch Network by 35% While Maintaining Client Access and Profitability

The Client

Generali Česká pojišťovna is part of the Generali Group, a global leader in insurance and asset management. Founded in 1831, Generali operates in over 50 countries with 72,000 employees serving 67 million customers.

In the Czech Republic, Generali Česká pojišťovna serves millions of clients through approximately 500 branches, offering a wide range of life and non-life insurance products. The merger of Generali and Česká pojišťovna has solidified its market-leading position, focusing on exceptional customer service and innovative solutions.

The Challenge: Optimizing Branch Locations and Efficiency After Merger

Following the merger, Generali Česká pojišťovna faced the challenge of managing a network of around 800 branches, resulting in many duplicate locations. They needed a sophisticated approach to evaluate and optimize these branch locations effectively, ensuring that branches were within acceptable distances to clients and situated in lucrative urban areas. The company had relied on subjective assessments and local knowledge, which lacked measurable data and led to inefficiencies. They required a data-driven solution to ensure branches were strategically placed to serve clients efficiently.

The Solution: Data-Driven Branch Network Optimization

Generali Česká pojišťovna turned to CleverMaps for a sophisticated, unbiased view of their branch network. Implementing CleverMaps involved:

  • Data Collection and Standardization: Gathering and standardizing data from ten different departments, ensuring all data had common indicators.
     
  • Data Security and Accuracy: Handling a large amount of internal data with maximum caution and adhering to all security measures.
     
  • New Data Tracking: Introducing new tracking and evaluation processes for previously unavailable data, as recommended by CleverMaps.
     

After gathering all necessary internal data and enriching it with spatial data from CleverMaps Data Marketplace, such as population, Exposure Index, Points of Interest, and competitor locations, Generali Česká pojišťovna added KPIs and visualized this data in CleverMaps Studio to determine which branches were efficient to keep.

CleverMaps is a highly sophisticated toolkit that meets our requirements and provides access to a wealth of data we wouldn't have otherwise. The excellent collaboration with the CleverMaps team has allowed us to optimize our branch network without affecting client satisfaction.
Jan Ševc, Team Leader of Regional Representatives at Generali Česká pojišťovna

The Result: Significant Reductions and Enhanced Efficiency

The results were impressive:

  • Branch Reduction: CleverMaps' insights enabled Generali Česká pojišťovna to reduce branches from around 800 to 520 without compromising profitability, achieving significant cost savings on branch operations—especially important in preparing for the increase in rental and service costs following the COVID-19 pandemic.
     
  • Client Accessibility: Despite reducing branches, client accessibility remained within acceptable levels due to strategic placements guided by CleverMaps.
     
  • Enhanced Location Selection: Evaluating the quality of locations before establishing new branches, using data such as the Exposure Index, ensures that new branches are placed in high-potential areas, reducing the need for future relocations.

Long-term collaboration

Additionally, Generali Česká pojišťovna decided to use CleverMaps in other key areas:

  • Support System for Advisory Locations: The tool helps allocate operating subsidies to partners fairly, ensuring efficient use of resources.
     
  • Marketing Projects: CleverMaps aids in deciding on marketing investments based on branch location quality. Top locations receive superior signage and marketing support due to their visibility.

Generali Česká pojišťovna's journey with CleverMaps showcases the power of data-driven decision-making. By leveraging advanced location intelligence, the company has optimized its branch network, ensuring efficiency and client satisfaction in a competitive market.

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