Patrner story: What Location Intelligence delivers to both BI consultants and their clients
Missing spatial context
More than 80% of all business data has some form of location element, but only about 0.5% of this data is commonly included in business analysis. Analysing that data on a map can bring the missing spatial context and a lot of added value to DataSentics' clients.
Coming up with Location Intelligence (LI) solutions.
Based on their prior experiences with their clients, analysts from DataSentics have decided to enhance their solution with location analysis.
CleverMaps met the conditions Datasentics requested:
- An easy to use solution
- Quick turnaround time from project conception to analysis
- A logical and multidimensional data model
- A highly secure cloud-based application
- A platform designed for Big and Open Data
How it works
The data was loaded into the application using a prepared format. Any user was able to perform analysis on the fly, simply adjusting the settings, metrics, and search criteria. The analysis in CleverMaps can be as granular as the given data and users imagination allow for. As an example, you could choose to see data for branches who are more than 10 km apart and whose monthly turnover is over CZK 500,000. Because of this, DataSentics could perform this analysis themselves in realtime, saving both time and money.
All results are fully exportable to other BI tools allowing DataSentics to save, collaborate, or share easily and effectively.
It brings new business
Enhancing BI reporting with location analysis
By incorporating CleverMaps into their "BI toolkit,” DataSentics combined third-party data with client data to enable holistic and ad hoc analysis and visualisation on a map.
Unique way to optimize a branch network
Thanks to that CleverMaps provided unique special context, which helped DataSentics especially when optimizing their clients' retail branch networks.
Using CleverMaps platform with interactive maps, DataSentics was able to offer valuable insights and analysis which directly impacts their clients' bottom line. It helped DataSentics develop incremental revenue streams by upselling their current clients and also addressing new ones.