Customer story: Three wins for Location Analysis in Food Delivery
Missing Roadmap for Increased Customer Experience
The main aim was to effectively cover the market, meet its potential, and improve customer experience by providing various types of cuisines at certain times and level of quality. This could be achieved not only by acquisitions of new restaurants but also by convincing current restaurants to reconfigure their services by updating their opening times, customer satisfaction, or delivery distance. Therefore, Dáme jídlo
- Provide all sales representatives with an overview of all the restaurants and their parameters on the market–both prospects and those that are already their clients
- Address the market potential for each type of cuisine at certain times to leverage it and improve the customer experience
- Get detailed information on who, where, what time, and for what budget orders are placed for given locations
for Food Delivery
As Dáme jídlo is a data-driven company, all of the transaction data was available in their internal systems. We integrated their databases with CleverMaps via API to load transaction data on a granular level for each transaction and its delivery area. CleverMaps processed and combined this data with external data and geolocated them in a smart map. Each business case was covered by a unique view.
The crucial view offered an outline of the market with the ability to filter restaurants by type of cuisine, time and cost of delivery, minimum value of order, rating, and special actions. By using these filters in combination with the map, sales reps are given a priority list of their next steps as well as easy-to-understand arguments for their sales pitches. All results are shown on a map or can be exported to the spreadsheet of their choice.
Platform for Management, Sales and CX
CleverMaps brought much-needed insights for the management of sales operations and enhancing the customer experience. Integration of internal data allows instant access to up-to-date information provided in an easy-to-grasp form of a map. CleverMaps, a single location analysis platform helped Dáme jídlo achieve three wins:
- Answers for their comprehensive business questions via smart map
- Prioritized list of task on their way for great customer experience
- Compelling content for their salesforce and their ongoing task of customer acquisition