How to Measure Each Store’s True Potential
Discover how Ahold Delhaize measures store potential with CleverMaps. Learn about their innovative use of location intelligence to evaluate market opportunities, optimize store locations, and drive sales growth.
The Client
The World-Leading Food Retailer
Albert runs three hundred supermarkets and hypermarkets across The Czech Republic. The retailer is one of the biggest private employers in the country. Albert is part of a group Ahold Delhaize, headquartered in the Netherlands, operating on three different continents, and has 2 dozen established brands serving more than 50 million customers each week.
The Challenge
Determine the Potential of Locations
The goal was to determine the potential of each of hundreds of stores based on its location.
Before CleverMaps, the analysis cost not only lots of time but money as well. There wasn’t any tool that could combine all the relevant and different data sources, perform prompt analysis, and model the number of potential customers in a store's surroundings. The evaluations of potential were primarily based on population data alone.
"CleverMaps' unique Exposure Index allowed us to know the true business potential of any address we need."
- Robert Skobla, Manager of Business Controlling at Albert
The Solution
Analyzing Potential in Location Context
CleverMaps’s platform can do ad-hoc queries on large amounts of data from multiple different sources and present them on an interactive smart map.
On top of that, it calculates the Exposure index (proprietary metric) to show the general attractiveness of any given address in terms of potential customers, ie. the real potential of current and future locations for the business.
The Result
New opportunities
Data-derived evaluation of each store and its potential in all current and any possible future locations, all within much less time than it would have taken with any other solution.
KPIs for each individual store as well as search for new opportunities in the market in terms of possible relocation of underperforming locations.
A significant contribution to the development of the sales network strategy.
Now, performing new queries and analyses takes only seconds, not hours
or even days like before. This would have been unimaginable before.CleverMaps doesn’t just display data - it’s a powerful and intuitive analysis platform that you can use for a limitless amount of queries.
