Who Are Those 20% of Customers Generating 80% of Business?
The RFM model is a fundamental customer segmentation technique based on three attributes: how recently a customer has purchased (Recency), how often they purchase (Frequency), and how much the customer spends (Monetary). The results of RFM analysis help to make profit by reducing marketing costs as well as increasing the efficiency of marketing initiatives by better targeting an existing customer base.
RFM analysis has successfully been helping marketers for more than 30 years, why not improve it by combining it strengths with demographic data and present its results in a smart way?
Advanced Customer Segmentation
for a Better Customer Experience
RFM analysis provides a business with advanced segmentation that leads not only to better customer experience through targeted communication, but also increases the efficiency of marketing spending. The analysis solves the following challenging questions.
of Combined Data
RFM analysis software measures what your customers do in respect to what you offer: when they buy, how often they buy, how much they buy. The demographic data of your customers provides you with the information of who your customers are: their age, income, household ownership, etc.
It is the combination of this data within CleverAnalytics that gets you the following:
- An overview of RFM analysis results combined with demographic data displayed on a smart map.
- Default pre-calculated segments of VIP customers, loyal customers, active customers, random customers, leaving customers, big spenders, budget-limited customers, and inactive customers.
- The values of attributes of RFM analysis (Recency, Frequency, and Monetary) can be filtered to see the results on a map and to export filtered data for additional use.
- The ability to combine customer segments of RMS analysis with demographic data, such as gender, age, or household income.
Digitally Transformed RFM
The RFM model as a key marketing segmentation method that had withstood the years has now been improved by digital transformation brought by CleverAnalytics. Our approach to RFM analysis is leveraged mostly by our valued customers, whose indivisible part of the marketing mix is direct marketing.
Try our solution for Business Intelligence on a map - drop us a message and one of our consultants will show you how CleverAnalytics can help optimize performance of your business.