Blog about Location Intelligence

Heat map, Dot map, Lines…. how to look at my data?

Flyers in Retail – Marketing Monster Tool and Large Scale Waste

Flyers in Retail – Marketing Monster Tool and Large Scale Waste

In the Czech Republic 4 billion leaflets are printed annually, that is 390 pieces per person and it is an average of at least one flyer per person per day. From the statistics we know that around 80-90% of them are delivered, which means that about 400 millions of leaflets per year don’t end in the mailbox. The question is, where are they? In the trash, in recycling or simply not printed at all.

Joys and Sorrows of Making Decisions

Joys and Sorrows of Making Decisions

With all the data available, it might seem that the decision-making process is quite easy, almost enjoyable. But the ability to make the right decisions is not entirely based on reading the numbers. Contra intuitively, we, the proud creators of data analysis software, want to give a shout-out for all the people who take some time for tuning their instincts.

Is the Market fished out? Discover the Real Market Potential

Is the Market fished out? Discover the Real Market Potential

When you come to the pond, it is hard to see how many fishermen were here before you, and how many fish are still hiding under the surface. Fortunately, it is different for business. Show us your data and we will tell you how large your market share and potential is.