Blog about Location Intelligence
Location, location, location! Every day we’re presented with situations in which we need to search for the right directions. It could be a scenario as simple as finding the best route from your home to a restaurant you’ve never been to. What most of us do is look up Google Maps or a similar app, input the information and start the search. This is the most basic form of location intelligence.
It’s finally Spring time 🌷, which means it’s time to find the perfect spots to take your books, bike, or loved ones. Finding the perfect spot can sometimes be a challenge. I need a dog-friendly place, which is quiet enough to read, and that isn't too crowded for a family-sized blanket. As you know, the more criteria you have, the more challenging it is to find a great fit for your needs. It's the same principle when finding the next great spot for your business! If you're thinking about opening up a new branch, looking for the next place to sell your product, or just want to analyze your current locations - well, we can help you with that. In the CleverMaps environment, we call this solution the Exposure Index.
If you’re an expansion director responsible for optimising your branch network, it’s vital that you have the right tools to help you interpret your data. So why do you need to optimise your branch network in the first place? In a nutshell, so you don’t get left behind. Not only are customer perceptions of the usefulness of bricks-and-mortar branches very different to what they once were, but the financial services sector is currently undergoing a period of unprecedented change. No surprise then that according to a 2017 report by Efma and Synechron, only 8% of banks and credit unions said they were happy with their current branch network and had no plans to change their branch/design model.