Blog about Location Intelligence
Recently, CleverMaps ran a successful POC with the newly released GoodData.CN platform that shows how well Location Intelligence complements standard Business Intelligence visualizations. But simple combination of the two visualization tools is not enough, GoodData, same as CleverMaps, thinks to the future. And in the future, Business Intelligence is headless.
Seeing the term Location Intelligence all around but still not sure what it means and what it does? This article will introduce the five most common use cases of Location Intelligence in the real (business) world.
What is a catchment area? It's a geographic area from which a business attracts a population that uses its services. In other words, the area that "catches" your existing or prospective customers. A catchment area can be refined based on several different factors. Read on to find out what those factors are.
If you’re an expansion director responsible for optimising your branch network, it’s vital that you have the right tools to help you interpret your data. So why do you need to optimise your branch network in the first place? In a nutshell, so you don’t get left behind. Not only are customer perceptions of the usefulness of bricks-and-mortar branches very different to what they once were, but the financial services sector is currently undergoing a period of unprecedented change.