Heat map, Dot map, Lines…. how to look at my data?

In the real estate world, they say that the three most important things are location, location and location.

Location, Location, Location Intelligence.

We may be biased, but we think that these days this mantra applies to all types of business (and perhaps could use 2-3 more ‘locations!’). So, when deciding what cool features to show off this week, we decided to go back to the basics a bit. We are (re)introducing you to the basic ways that you can display your location data on your map inside of CleverAnalytics.

Which data-visualization method is best?

That’s kind of like asking us which is our favorite child. They each have specific areas where they shine, and you’ll get the most out of CleverAnalytics if you learn how to use all of them. The best part is, that they all utilize our user-friendly and intuitively interactive map.

Administrative units

This visualization method is based on state-designated divisions of the area. You can see data broken down into cities, counties, districts, etc. Besides these municipal designations, this view also takes into consideration other divisions such as natural boundaries, historical and cultural divisions, population density, land use, and other useful information which will give you clear zones in which you can display the data.

Example: Number of customers in Wards


This visualization shows a grid of homogenous hexagonal cells. Unlike other views, this grid ignores all naturally or artificially occurring boundaries. This gives you a completely uniform view of the displayed data so that you can easily perform spatial analysis on any selected indicator.

Example: Customer density being displayed on the grid view