Banking & Insurance

Whether it's optimization of your customer touchpoint network, ATM locations or marketing campaigns, Location Intelligence  will bring you the performance you are dreaming about.

Customer touchpoint network optimization

  • Identify branch network overlaps & cannibalization to determine which branches to close, repurpose or relocate

  • Prioritize new branches locations based on gaps analysis vs potential in existing coverage

  • Optimize opening hours and services provided at each branch to ensure customer needs

  • Optimize ATM network

Territory management

  • Understand coverage gaps and client acquisition potential based on location
  • Identify high value products and services missing from specific locations and address with additional coverage
  • Align sales based on potential for specific services in a particular location


  • Use location data to better plan and measure the performance of geomarketing campaigns.
  • Plan online & off line marketing activity to drive customers and increase conversion based on location insights
  • Combine mobile movement data with your target audience to identify the best spots for advertizing

Sales reporting

  • Targets & performance tracking based on location potential
  • Comparison of store performance
  • Sales activity tracking of financial advisors

How our unique spatial data analytics works

Merge as many internal and external data sets as you have 

  • Your network data to see the performance 

  • Competition branch networks to see the opportunity

  • Sociodemographic&Economic data to calculate the location potential and share 

  • Data from mobile devices to see the most accurate traffic and other mobility insights

  • Points of interest to see the attractivity of any given location according to your customized criteria (our unique methodology: Exposure index)

Analyse the spatial context of your business directly in one easy to use interactive map

The ROI within our projects is typically 500% or more

How are your particular points of contact performing?

Instant insights

Get your business location analysis faster than ever before with queries performed in minutes, not hours.

Business user friendly

Get instant insights without any tech background, any time you want. No data scientists required.

New opportunities

Employ your data together with external data sets in one view and easily switch to any detail you need, in the real time.

Data-driven decision making

Make just the right decisions quickly and confidently.

The boosting of smart sales by location analysis really does bring results and increases return on investment.
Jiří Brych, Product Manager in Edenred

Get your job done with the ease of reading a map